Nigeria International Wine & Spirit Fair 2013 Opens November 7

The Nigeria International Wine & Spirits
Fair, a world class trade and consumer
event that connect companies with
opportunities, will open in November
7 th with more than 30 exhibitors from
over 14 countries taking part.
The fair, now in its third edition, will be
held at the External Ball Room &
Extension of the Federal Palace Hotel,
Lagos. Exhibitors from Spain, South
Africa, United State of America,
Argentina, Chile, Italy and France will
feature at the three day trade fair.

There will be Gala and Award Night to
celebrate industry professionals on
November 10.
The highlights of the fair with the theme:
Toast to Life will feature a wide variety
of wine, spirits and other alcoholic
beverages, along with wine accessories,
equipment and related services and
training including other luxury products.

There will be daily Wine Tastings, Wine
Master Class Training, Mixology Room,
VIP Cocktail Lounge and Valet Parking
arrangement with live jazz music,
outdoor games and other side
attractions.
Speaking during the world press
conference, Managing Director, Spronks
Creations Limited, organiser of the fair,
Aderonke Sobodu, said, “The
remarkable development and
tremendous potential of Nigeria’s wine
and spirit market has drawn much
business attention in recent years. We
are optimistic that the market is bound
to grow in respect to value and volume
in the coming years. This belief
necessitated the organisation of the
Nigeria International Wine and Spirit
Fair to cater for the booming demand
for wine and spirits in the country and
also to create a trade platform for wine
& spirit producers who seek expansion”.

“Nigeria International Wine & Spirit Fair
is significantly essential to international
wine & spirit producers, distributors,
suppliers, traders, consumers, the
hospitality business and other
stakeholders. It is also highly essential
for consumer education in our fast
growing wine and spirit market as
knowledge strengthens the industry with
quality service and smarter shopping”,
she adds.

The Nigeria International Wine and
Spirit Fair, which aims at accelerating
the Federal Government’s
transformation to open up the market to
attract businesses to Nigeria, offers
great opportunities for wine and spirit
producers, importers, distributors,
portfolio managers, beverage and
hospitality industry, connoisseurs and
consumers from all works of life.
This year’s edition promises to be a
fantastic experience and there’s
something for everyone above 18years.

Many exhibitors, having experienced
great effectiveness in promoting their
products and services at the last
edition, are again showcasing at the fair
this year.
A major addition to this year’s edition is
the Fund Raising Gala and Awards
Night to promote Don’t Drink & Drive
campaign and to celebrate industry
professionals. Don’t Drink and Drive
campaign is a CSR initiative aimed at
promoting social responsibility in the
industry.

The pilot of the campaign which will
start in Lagos will run on billboards,
road signs, road markings, radio,
television, print and social media and
will be followed by Don’t Drink and
Drive Walk. BBDO advertising agency is
behind concept and creative
development for the campaign. The
campaign also informs the need to
partner with Metro Taxi as the official
transportation partner for the fair.

The
taxi arrangement is imperative as a
trusted option to move visitors to and
fro the event at a very reasonable
discount to discourage people from
driving under the influence of alcohol.

See photes