Bad Boy Records boss P. Diddy is hip-
hop's top moneymaker, according to
Forbes and its list of the top 20 Cash
Kings of 2013. The 43-year-old rap
mogul pulled in $50 million over the
course of the past year, making him the
highest-earning hip-hop artist, even
beating fellow Harlem rap superstar Jay-
Z to the top spot, despite his platinum-
selling album "Magna Carta... Holy Grail"
and sold-out tours.
This apparently thanks to Diddy's mega-
deal with Diageo's Ciroc vodka, which
formed the bulk of his earnings. Other
income streams for the savvy
entrepreneur include of course his Bad
Boy Records label, his marketing    agency
Blue Flame and his Sean John clothing
line.But Diddy is not the only one enjoying the fruits of an alcoholic beverage deal, with Jay-Z's own endorsements of Armand de Brignac champagne and D'Usse cognac
helping him to rake in $43 million in
earnings to end up as runner-up on the list. $5 million of that came from
Samsung for the purchase of 1million
downloads of his album for the company's smartphone app users.
Ending up on the third spot is last year's No.1 Dr. Dre, who took in $40 million,followed by Nicki Minaj, the only female to make it on the list, with $29 million. She edged out fellow Cash Money Records artists Birdman, Lil Wayne and Drake,who were ranked 5th, 7th and 11th,
respectively.
Forbes' Cash Kings for 2013:
1. P. Diddy - $50 million
2. Jay-Z - $43 million
3. Dr. Dre - $40 million
4. Nicki Minaj - $29 million
5. Birdman - $21 million
6. Kanye West - $20 million
7. Lil Wayne - $16 million
8. Wiz Khalifa - $14 million
9. Ludacris - $12 million
10. Pitbull - $11 million

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