KSA, MI, Waje, Bez, Jimmy Jatt launch Coke Studio Africa

It was an unforgettable musical
experience as Nigeria’celebrated rapper,
MI, DJ Jimmy Jatt, and other
entertainmentindustry moguls
converged at the Genesis Deluxe
Cinemas on Friday, October 4 th for the
premier of Episode 1, Season 1 of Coke
Studio, Africa’s one of a kindmusical
fusion project. Continue...

Coke Studio is an exciting live musical
collaboration that brings together 24
artistes from Sub-Saharan
Africa.Season 1 of Coke Studio features
a line-up of African artistes including
legendary King Sunny Ade, MI, Waje,
Jimmy Jatt and Bez from Nigeria; Salif
Keita from Mali; Octopizzo, Miss Karun
and Just a Band from Kenya; Hip Hop
Pantsula and Tumi from South Africa;
BoddhiSatva from the Central African
Republic; Diamond Platinumz, Lady
Jaydeeand the Culture Music Club from
Tanzania; Joel Sebunjo, Qwela and
Lillian Mbabazi from Uganda.

The one of a kind music show will bring
together artistes from different genres,
eras and regions to create a modern
and authentic African sound through
musical fusion.
According to rapper MI, Coke Studio is
nothing short of an exciting musical
adventure.Fusing different sounds and
creating something totally different is
something he finds very intriguing and
also opines that it was this idea of
musical collaboration that gave rise to
his song African rapper No.1. According
to him Coke Studio is an opportunity to
delve into evergreen music like Highlife,
Apala, Sakara, Kalanguamongst others
and he commends Coca-Cola’s unique
concept of fusion music.
Lead artistes like King Sunny Ade pick
the songs they want to remake and then
work on it with collaborating artistes
likeNigeria’s TemiDollface,Kenya’s
Bamboo, Sage and Dela as well as
Kassongo from DRC.

Speaking about the rationale behind the
show,OlufemiAshipa, Brand Manager,
Colas at Coca-Cola Nigeria, said “Coke
Studio is taking Nigerian music to an
entirely different level and aims to
satisfy the desire for something new
and different. The music industry in
Nigeria has witnessed a surge of talent
shows; however Coke Studio is not just
a platform but a journey in discovery,
bringing Africa together through music”.
Coke Studio airs in Nigeria on STV and
is made up ofeight recorded45-minute
shows plus a two-hour New Year’s Eve
special. Each episode will showcase
unexpected fusions by various groups
of artists to create a unique sound. The
show will also provide viewers with a
behind the scenes look into the artistes’
interactions and experiences on
set.
In addition to the TV show, fans will be
able to access content from the show
on the new Coke Studio Africa website
www.cokestudioafrica.com . Entire
episodes of the show will also be
available to view on the official YouTube
channel www.youtube.com/user/
cokestudioAfrica. Viewers across the
continent will have the opportunity to
win various prizes including
autographed posters, Coke Studio kits
and branded merchandise through the
show.

QUOTES FROM GUESTS AT THE SHOW
*Jimmy Jatt* – “Coke Studio goes
beyond music, its knowledge,
information,
bonding and shaping the continent as a
whole in how we relate to each
other”.
*Joseph Benjamin* – “Coke studio
promotes African music and the Africa
brand. It’s a ground breaking
achievement which has never been done
uniting
African music. We have seen different
people from Africa coming together as
one. It shows even if we are different,
we have one sound”.
*M.I* – “Coke studio will change the
way we have been looking at Africa
music and take Africa music to another
level”.
*Iyanya- The blend and mix of cultures
and sounds in Coke studio are the mos
exciting thing to watch. I had a great
time.