Ladies and Gentle Men: Gulder Ultimate Search Is Here Again

This is the 11th season and the deep forest of the ancient Aguleri community in Anambra will be playing host to the 2014 edition of Gulder Ultimate Search. Mr. Edem Vindah, Corporate Media and PR Manager, Nigerian Breweries Plc, made the announcement while unveiling this year’s edition tagged ‘The Mission’. Mr Vindah, who stood in for Mr. Kufre Ekanem, Corporate Affairs Adviser, said after the successful hosting of ninth and tenth editions of the television reality show by the Usaka community in Obot Akara, Akwa Ibom State, some brave and determined young Nigerians will be going into the forest of Aguleri in Anambra for another round of search to retrieve the ‘Cube’. “For 28 days between 19 September to 16 October, we will be entertained to an original Nigerian adventure programme with international class standards. Neither the nervous, faint-hearted or weak contestants will make it through the hurdles.” Mr Vindah noted that this year’s entry is free and the selection process will be rigorous with a national spread. The internet-based application process commencing from 1 July till 31 July, will lead to thousands of people being screened in a rigorous screening process in four geographical zones across the federation. The cities are Lagos, Benin, Port Harcourt and Awka. “There will be a final screening exercise in Lagos to produce the final set of 12 young- adult, strong, intelligent, able-bodied men and women who are determined to go the extra mile to achieve success. And the reward at the end of the search as usual will be fame and fortune,” Vindah said. The ‘Ultimate Man’ will be rewarded with a cash prize of N10 million and a brand new Ford Explorer SUV. Other 11 participants will get various cash prizes ranging from N3 million for the first- runner-up to N1 million for the 12th placed contestant. As usual, there will be an additional cash prize of N1 million for the last girl standing during the search. In addition to the cash prize, the brave lady will also drive home a brand new vehicle.